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house of medici

Signatures of the House

Xtian de Medici is a luxury and lifestyle brand that caters to clients who want to be transformed! They design and create for those that prefer to stand out, who are not shy, and demand quality. The fashion brand’s products include haute couture, prêt-à-porter - (Ready-to-wear), accessories, jewelry, eyewear, sportswear, and home furnishings all bearing the distinctive winged disk logo.



The house’s mastery of intricate couture techniques and their client’s demands for unique, puts the atelier at the forefront of developing unconventional methods to achieve their other worldly works of art. The Medici style is more than just craftsmanship and tailoring. There’s an extraordinary feeling of divine spirit instilled into each piece, giving into the undeniable power that comes from wearing something as beautifully crafted as a Medici.



The house’s sigil—crest was designed to not only symbolize the infinite strength and power of the fashion house but also to embody it. The Medici winged disk logo adorns all that is Medici. It is engraved into our medallions, hardware and blown up for graphic treatments on apparel and accessories. The Medici coat of arms invokes a divine spirit and endows its wearer the power to transform.



The House of Medici uses gold to adorn its many creations. It is a key element to the house’s designs. Gold evokes wealth, grandeur, and prosperity, as well as illumination, enlightenment, spirituality, magic, and wisdom.



The house is known for its elaborate use of metals and crystal elements. Gold medallions, buttons, and chains along with crystals and precious stones are important components to the Medici design.



Fashion, the arts, and the Medici family of Florence go hand in hand. The contributions of the Medici to arts, culture and Italian history are hard to ignore. The Medici family has a long history and association with some of the greatest artists, poets, and architects the world has ever known. They were devoted patrons of the humanities, supporting and elevating artists such as Ghiberti, Brunelleschi, Donatello, Fra Angelico, Botticelli, Leonardo da Vinci and Michelangelo. They were art collectors and lovers of all that was beautiful and refined.

WOMEN OF STYLE - CATHERINE DE MEDICI Wife of King Henry II - King of France was all the rage of Europe and a fashion trendsetter. Thanks to her we have high heels in a form we know today. Fashion houses have often copied the Medici coat of arms and adapted it into their logos. CoCo Chanel also copied Catherine’s double “CC” insignia and made it her logo. Catherine was known for wearing extravagant dresses filled with embroidered jewels and intricate designs. And high heels. But not just any high heels. Catherine instructed a Florentine shoemaker to make her a pair very similar to the ones we wear today.



Every piece we design first starts with a concept, a vision of what we want the garment to do for and to you. We envision you walking into a room and all eyes are on you; you are the center of attention.... it’s YOUR universe and we’re all living in it! We convey that concept through the construction and fine details of each garment, paying close attention to the quality and type of materials we use. The House of Medici selects the best fabrics and materials, adding a pinch of magic to every creation, producing pieces that are unique, one-of-a-kind works of art! We love combining both conventional and unconventional materials when designing each piece…… whatever it takes to transform you!

The only difference between stars and the rest of the world is that stars dress the part.
— Xtian de Medici